After carefully studying the YAMMY brand and product, we decided to centre the campaign around a quote that was written across the boxing boot, “ALWAYS IN YOUR CORNER”. 

This was a powerful message as it aligned with YAMMY’s values of community and support. The campaign featured Australian boxing guns Rianny and CoachDayKnee and featured them both showing off their skills in the ring. 

Watch the film to see how we created 3 different films to showcase people, products, and brand story.