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Spray Aus

The Dark Side.

The Problem

The tanning space is saturated with glossy, predictable visuals. Spray Aus wanted something with edge.


Spray Aus partnered with Flying Art Studios to launch a new campaign for their tanning products, with the need to feel premium but not over-polished.

They needed a campaign that:

  • Felt dramatic and visually striking

  • Leaned into a darker, more editorial aesthetic

  • Still felt raw, relatable, and authentic

  • Delivered commercial results, not just creative hype

The Strategy

We produced a high-impact campaign film crafted for social and digital platforms.


Key creative choices included:

  • Strong, directional lighting to heighten drama and mood

  • Handheld camera work to introduce movement, tension, and realism

  • A deliberately raw visual texture that felt authentic, not staged


The result was a film that felt premium yet grounded, human, and relatable.

Impact

✔ Strong engagement across social media


✔ Elevated brand perception in a crowded market


✔ Clear differentiation through bold creative direction


✔ Increased product sales driven by the campaign


This wasn’t just a visual statement, it was a commercial success.

Let's work

Project Type
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FLYING ART STUDIOS®

Get in Touch

hello@flyingartstudios.com

+61 422 878 740

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