Roll'd Vietnam
Built on Culture.
The Problem
Roll’d’s growth has never just been about scale, it’s about staying true to their roots.
Roll’d is one of Australia’s leading Vietnamese fast-food franchises and Flying Art Studios has partnered with them for over five years to help visually tell their story as the brand continues to grow. The featured project is an international brand film, created to support Roll’d’s ambition to expand globally.
As the brand looked beyond Australia, they needed content that:
Spoke to global partners and franchisees
Honoured Vietnamese culture, food, and family
Showcased the people behind the brand
Positioned Roll’d as a franchise built for international expansion
The Strategy
We travelled with Roll’d to Vietnam, capturing a layered story that blended business, culture, and community.
Our work included:
Filming Roll’d’s international conference
Documenting their connection to Vietnamese food and traditions
Capturing moments of family, craft, and shared meals
Producing a cinematic brand film for international audiences
We’ve continued to support the company's growth through photography for store openings, capturing:
Architectural design and build quality
Store managers and team culture
The excitement of each grand opening
FLYING ART STUDIOS®
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