MiGoals
Get Shit Done.
The Problem
The productivity space is loud.
MiGoals had a loyal community and a powerful product, but their social presence wasn’t cutting through. The brand wasn’t fully connecting with the people who had grown up using their journals, planners, and diaries.
They needed:
A clearer, more cohesive visual identity
Deeper storytelling beyond “pretty flat lays”
Content that explained how the products actually work
A way to reconnect with their community, not just post at them
Most importantly, they needed to return to what made MyGoals special in the first place.
The Strategy
We took over MiGoals’ social media, leading strategy, creation, and management. We
Our work included:
Social Media Marketing & Management
Creative Direction
Video Production & Photography
Graphic Design
We created content that:
Showcased products in-use
Spotlighted real MiGoals users and their stories
Shared the journey of Adam, MiGoals’ founder, reconnecting the brand with its origins
Supported the 2026 campaign, ensuring launch moments were aligned
Impact
✔ A more cohesive, visually on-brand Instagram presence
✔ Stronger engagement in a highly competitive space
✔ Deeper community connection through real user stories
✔ Clearer product understanding for new and returning customers
✔ A renewed sense of brand identity after 15 years in business
This wasn’t about chasing trends.
It was about building trust.
FLYING ART STUDIOS®
Get in Touch
+61 422 878 740
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