Bollé Safety
Built for Work. Worn for Life.
The Problem
Bollé Safety partnered with Flying Art Studios to help launch their new STKS eyewear range, through a global brand campaign.
Working closely with Bollé Safety’s creative team in Paris, the goal was to create cinematic brand films and photography.
STKS needed to be seen as more than PPE.
The campaign brief called for content that blended:
On-site, functional use
Lifestyle, off-site wearability
A full 24-hour narrative of modern life
All while remaining authentic, premium, and globally adaptable.
The Strategy
We led end-to-end production, including:
Creative Direction & Script Development
Casting of three actors and influencers
Commercial Film Direction
Brand Photography for digital and OOH placements
Each film focused on a distinct persona:
The Athlete: training, recovery, and daily movement
The DJ: night culture, creative energy, lifestyle wear
On-site Professionals: functional performance in real work environments
Impact
✔ Over 1 million views across YouTube and LinkedIn
✔ Successful global rollout of the STKS range
✔ Expanded perception of Bollé Safety eyewear beyond worksites
✔ High-performing video assets despite ad platform restrictions
✔ Flying Art Studios’ first European collaboration
This became one of our largest and most ambitious film campaigns to date.
FLYING ART STUDIOS®
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