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Adidas Runners

Run Together. Captured Naturally.

The Problem

Adidas Runners Melbourne needed their Women’s Running event captured in a way that felt real.


This wasn’t a traditional campaign shoot. It was a live run club experience, powered by community, movement, and shared energy.

They needed:

  • Videographers who could blend into the event seamlessly

  • Authentic coverage without disrupting the runners

  • Content that felt human, premium, and on-brand for a global sports label

  • Visuals that reflected connection, strength, and movement 

The Strategy

Flying Art Studios provided on-ground video coverage throughout the run event.


Our execution focused on:

  • Natural movement and pacing

  • Candid interactions between runners

  • Details that conveyed community and momentum

  • Clean, cinematic framing aligned with Adidas’ global brand standards


We worked efficiently, capturing the experience without pulling focus from it.

Impact

✔ An authentic campaign video that feels lived-in and genuine
✔ Content aligned with Adidas Runners’ global visual language
✔ A lasting visual record of the Melbourne Women’s Running event
✔ Community-focused storytelling that prioritises connection over performance


It was about honouring the experience and capturing it exactly as it was.

Let's work

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